Consumer Behaviour : A European Perspective | 7th edition

by Gary Bamossy, Michael R. Solomon, Margaret K. Hogg and Søren Askegaard

Buy used book

Mint 850 SEK
Fair 714 SEK
Poor Not in stock 588 SEK
Peer-to-peer Fri frakt fr. 789 SEK

Buy new book

New book 1050 SEK

Fakta

Publisher	Pearson Education
Language	English
Book type	Paperback
Utgiven	2019-06-20
Edition	7
More editions	2006/3
Pages	648
ISBN	9781292245423
Kategori(er)

Add to cart

Used within following courses

1FE688

Description

Now in its seventh edition, Consumer Behaviour: A European Perspective provides the
most comprehensive, lively and engaging introduction to the behaviour of consumers in
Europe and around the world.

The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
ideal for second- and third-year undergraduates as well as Master's students.

The book links consumer behaviour theory with the real-life problems faced by practitioners
in many ways:

 Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes
throughout the text illustrate the impact consumer behaviour has on marketing
activities.
Consumer behaviour as I see it boxes feature marketing academics talking about the
relevance of consumer behaviour issues to their everyday work.
Brand new Case studies about European companies and topics give deep insights into
the world of consumer behaviour.
New coverage of sustainable consumption, emerging technologies, social media and
online behaviour is woven throughout this edition.
Online materials including multiple-choice questions and links to useful websites are
available on the book's website at www.pearsoned.co.uk/solomon

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours