Digital Marketing | 7th edition

by Dave Chaffey and Fiona Ellis-Chadwick

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Publisher	Pearson Education
Language	English
Book type	Paperback
Utgiven	2019-01-28
Edition	7
More editions	2012/5, 2015/6, 2022/8
Pages	576
ISBN	9781292241579
Kategori(er)	Business, Economics & Management

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Used within following courses

1IK600

Description

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.

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