| Publisher | Pearson Education |
| Language | English |
| Book type | Paperback |
| Utgiven | 2017-02-20 |
| Edition | 4 |
| More editions | 2010/2, 2007/1, 2013/3 |
| Pages | 328 |
| ISBN | 9781292117522 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
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