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Please note this is not the latest edition of the book, but it's much cheaper. You can find the lastest edition here.
Please note this is not the latest edition of the book, but it's much cheaper. You can find the lastest edition here.

Marketing Research : An applied approach | 5th edition

by David F. Birks, Naresh K Malhotra and Dan Nunan

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Fakta

Publisher Pearson Education
Language English
Book type Paperback
Utgiven 2017-06-08
Edition 5
More editions 2009/6, 2020/6
Pages 976
ISBN 9781292103129
Kategori(er) Business, Economics & Management
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Description

Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

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