Search

Essentials of Marketing Research, Global Edition

by Naresh K Malhotra

Buy used book

Not in stock. Monitor this book.

Buy new book

Fakta

Publisher Pearson Education
Language English
Book type Paperback
Utgiven 2014-06-19
More editions
Pages 432
ISBN 9781292060163
Kategori(er)
Add to cart

Description

For courses in Marketing Research at two- and four-year colleges and universities

An engaging, do-it-yourself approach to marketing research


Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.


Read more
,

So far, we have reused

 2 

 5 

 0 

 6 

 3 

 1 

 8 

books.

Trustpilot

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Subscribe to our newsletter

Subscribe to receive our best student tips, offers and promotions.

Read more about how we handle personal data in our privacy policy.

Looking for stationaries?

Go to Stationaries 👉
Searching...
Stäng