| Publisher | Pearson Education |
| Language | English |
| Book type | Paperback |
| Utgiven | 2013-08-02 |
| Edition | 5 |
| Pages | 218 |
| ISBN | 9781292021676 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
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