Publisher | McGraw-Hill Higher Education |
Language | English |
Book type | Paperback |
Utgiven | 2016-03-16 |
Edition | 5 |
More editions | 2010/3, 2019/6, 2022/7 |
Pages | 336 |
ISBN | 9781259255526 |
Kategori(er) |
Business, Economics & Management |
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
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