The Routledge Companion to Strategic Marketing | 1st edition

by Bodo B. Schlegelmilch and Russell S Winer

Buy used book

Mint Not in stock 1802 SEK
Fair Not in stock 1511 SEK
Poor Not in stock 1242 SEK

Not in stock. Monitor this book.

Buy new book

New book 2433 SEK

Fakta

Publisher	Taylor & Francis Ltd
Language	English
Book type	Hardcover
Utgiven	2020-12-09
Edition	1
Pages	480
ISBN	9781138489080
Kategori(er)

Add to cart

Description

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present29 specially commissioned chapters, which includeup-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressedinclude economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours