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Advertising as Communication | 1st edition

by Gillian Dyer

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Fakta

Publisher Taylor & Francis Ltd
Language English
Book type Hardcover
Utgiven 2015-11-26
Edition 1
More editions 1982/0
Pages 248
ISBN 9781138136670
Kategori(er) Media & Communication
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Description

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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