Consumer Behaviour in Tourism | 3rd edition

by Susan Horner and John Swarbrooke

Buy used book

Mint Not in stock 1142 SEK
Fair Not in stock 958 SEK
Poor Not in stock 788 SEK
Peer-to-peer Fri frakt fr. 890 SEK

Buy new book

Not in stock

Monitor this book

Fakta

Publisher	Taylor & Francis Ltd
Language	English
Book type	Hardcover
Utgiven	2016-04-25
Edition	3
More editions	2016/3
Pages	454
ISBN	9781138013384
Kategori(er)

Add to cart

Description

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours