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PR Today : The Authoritative Guide to Public Relations | 2nd edition

by Trevor Morris and Simon Goldsworthy

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Publisher Springer Nature
Language English
Book type Paperback
Utgiven 2015-11-03
Edition 2
More editions 2011/0
Pages 320
ISBN 9781137495686
Kategori(er) Media & Communication
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Description

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world—not least its controversial but crucial relationship with the media.

PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors’ rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. 

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