by Donald F. Kuratko, Michael H. Morris and Jeffrey G. Covin
| Publisher | Cengage Learning |
| Language | English |
| Book type | Paperback |
| Utgiven | 2011 |
| Edition | 3 |
| Pages | 512 |
| ISBN | 9781111526917 |
| Kategori(er) |
Entrepreneurship & Inspiration |
"Corporate Innovation & Entrepreneurship, 3E, International Edition" is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of "Corporate On& Entrepreneurship Edition" rovides detailed, actionable answers to the 'what,' 'how,' 'where,' and 'who' questions surrounding corporate entrepreneurship in today's dynamic business environment.
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