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Media Effects Research : A Basic Overview | 4th edition

by Glenn Sparks

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Publisher Cengage Learning
Language English
Book type Paperback
Utgiven 2012
Edition 4
ISBN 9781111344450
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Description

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.
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