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Intercultural Communication for Global Business : How Leaders Communicate for Success | 2nd edition

by Elizabeth A. Tuleja

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Publisher Taylor & Francis Ltd
Language English
Book type Hardcover
Utgiven 2021-05-10
Edition 2
More editions 2021/2
Pages 344
ISBN 9781032000787
Kategori(er) Media & Communication
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Description

As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. Grounded in the need for building awareness and knowledge, then practicing mindfulness, and then working on skill development this text examines the concepts associated with understanding culture and communication in the global business environment to help readers: understand intercultural communication processes; improve self-awareness and communication in intercultural settings; expand skills in identifying, analyzing, and solving intercultural communication challenges at work; and evaluate whether one’s communication has been effective. This fully updated new edition also includes completely updated case studies, with an increased emphasis on non-US perspectives, to show real-world applications across the globe. Richly illustrated with new examples and activities, this text is the ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
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