Almost 100 years ago, in 1896, Amedeo Obici bought a peanut roaster from his uncle and went into business for himself. After ten years of selling peanuts to other shopkeepers from a small store and a horse-drawn cart, in 1906 Obici teamed up with Mario Peruzzi, to expand business, and form Planters Peanuts. The rest is history.Planters Peanuts is a part of American culture, and its innovative advertising has produced a large and vital group of Planters collectors. This book is for them. In over 450 color photographs it documents the early years of Peanuts memorabilia. With descriptions and prices, it is a great and much needed guide for collectors.