Search

The Elements of Choice

by Eric J. Johnson

Buy used book

Not in stock. Monitor this book.

Buy new book

Fakta

Publisher Constable And Robinson
Language English
Book type Paperback
Utgiven 2023-08-03
Pages 400
ISBN 9780861544998
Kategori(er)
Add to cart

Description

'Indispensable' Daniel Kahneman

How do you get people to agree to donate their organs? What's the trick to reading a wine list? What's the perfect number of potential matches a dating site should offer?

Every time we make a choice, our minds go through an elaborate process most of us never even notice. We're influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design.

Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day.

This book doesn't simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like - that it can be both moral and effective.

Read more
,

So far, we have reused

 2 

 4 

 9 

 7 

 6 

 2 

 2 

books.

Trustpilot

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Subscribe to our newsletter

Subscribe to receive our best student tips, offers and promotions.

Read more about how we handle personal data in our privacy policy.

Looking for stationaries?

Go to Stationaries 👉
Searching...
Stäng