Communication Theories | 5th edition

by Werner J. Severin and James W. Tankard

Fakta

Publisher	Pearson Education
Language	English
Book type	Paperback
Utgiven	2000-07-21
Edition	5
More editions
Pages	432
ISBN	9780801333354
Kategori(er)

Add to cart

Description

I. THE CHANGING MEDIA LANDSCAPE.

1. Introduction to Mass Communication Theory.

II. SCIENTIFIC METHOD AND MODELS OF MASS COMMUNICATION.

2. Scientific Method.
3. Models in Mass Communication Research.

III. PERCEPTION AND LANGUAGE ISSUES IN THE MASS MEDIA.

4. The Role of Perception in Communication.
5. Problems in Encoding.
6. Analysis of Propaganda: First Theories of Decoding and Effects.

IV. THE SOCIAL-PSYCHOLOGICAL APPROACH.

7. Cognitive Consistency and Mass Communication.
8. Theories of Persuasion.
9. Groups and Communication.
10. Mass Media and Interpersonal Communication.

V. MASS MEDIA EFFECTS AND USES.

11. Agenda Setting.
12. The Knowledge-Gap Hypothesis.
13. Effects of Mass Communication.
14. Uses of the Mass Media.

VI. MEDIA CHANNELS.

15. Mass Media in Modern Society.
16. Media Chains and Conglomerates.
17. Theories of Cyber Communication.

VII. BRINGING IT ALL TOGETHER.

18. The Overall Picture.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours