Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Qu | 1st edition

by Norman M. Bradburn

Buy used book

Mint Not in stock 258 SEK
Fair Not in stock 218 SEK
Poor Not in stock 180 SEK

Not in stock. Monitor this book.

Buy new book

New book 345 SEK

Fakta

Publisher	jossey-Bass
Language	English
Book type	Paperback
Utgiven	2004-04-30
Edition	1
Pages	426
ISBN	9780787970888
Kategori(er)

Add to cart

Description

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnairesÂ¾the most widely used method for collecting information about peopleâs attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours