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Persuasion. Theory & Research | 2nd edition

by Daniel J O'Keefe

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Language Swedish
Book type Paperback
Utgiven 2002-03-01
Edition 2
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Pages 384
ISBN 9780761925392
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Description

The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book:- provides a summary of relevant research literature in persuasion- includes suggestions for how to avoid premature generalizations from limited research evidence- presents detailed discussions on important theoretical and methodological questions.The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated. (SAGE Publications)
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