Publisher | Taylor & Francis Ltd |
Language | English |
Book type | Paperback |
Utgiven | 2007-12-19 |
Pages | 248 |
ISBN | 9780750684521 |
Kategori(er) |
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.
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