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Media Strategies For Marketing Places In Crisis

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Fakta

Publisher Taylor & Francis Ltd
Language English
Book type Paperback
Utgiven 2007-12-19
Pages 248
ISBN 9780750684521
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Description

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

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