Relationship Marketing | 2nd edition

Buy used book

Mint Not in stock 402 SEK
Fair Not in stock 338 SEK
Poor Not in stock 279 SEK
Peer-to-peer Fri frakt fr. 400 SEK

Buy new book

New book 531 SEK

Fakta

Publisher	Butterworth-Heinemann Ltd
Language	English
Book type	Paperback
Utgiven	2002-10-30
Edition	2
Pages	264
ISBN	9780750648394
Kategori(er)

Add to cart

Description

"Relationship Marketing: Creating Stakeholder Value" extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, "Relationship Marketing: Creating Stakeholder Value" is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. It is based on the best-selling first edition of "Relationship Marketing" and gives a comprehensive account of how to develop and implement a winning relationship strategy. It includes frequent vignettes to show how the theory works in practice.

So far, we have reused

books.

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Opening Hours