Publisher | Simon & Schuster Ltd |
Language | English |
Book type | Paperback |
Utgiven | 2004-01-19 |
More editions | |
Pages | 416 |
ISBN | 9780743260886 |
Kategori(er) |
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
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