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Competitive Strategy

by Michael E. Porter

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Publisher Simon & Schuster Ltd
Language English
Book type Paperback
Utgiven 2004-01-19
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Pages 416
ISBN 9780743260886
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Description

Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

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