When psychologist Richard E. Nisbett showed an animated underwater scene to his American students, they zeroed in on a big fish swimming among smaller fish. Japanese observers instead commented on the background environment -- and the different "seeings" are a clue to profound cognitive differences between Westerners and East Asians. As Nisbett shows in "The Geography of Thought, " people think about -- and even see -- the world differently because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China. "The Geography of Thought" documents Professor Nisbett's groundbreaking research in cultural psychology, addressing questions such as: