The former lead writer for Tesla tells the astounding story of the most revolutionary car company since Ford, and shows how under Elon Musk's 'insane mode' leadership, it is bringing an end to the era of gasoline powered transportation. Hamish McKenzie tells the story of how an unlikely West Coast start up, with an audacious dream to create a new successful US car company - the first since Chrysler in 1925 - went up against not only the might of the government-backed Detroit companies, but also the massive power of Big Oil and its benefactors, the infamous Koch brothers. This is a story of ingenuity and revolution, of how a new world of transportation could change people's lives globally.