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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management | 1st edition

by Gordon S. Linoff and Michael J. Berry

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Publisher John Wiley And Sons Ltd
Language English
Book type Paperback
Utgiven 2011-04-30
Edition 1
Pages 847
ISBN 9780470650936
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Description

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.
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