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Please note this is not the latest edition of the book, but it's much cheaper. You can find the lastest edition here.

Strategic market management

by Damien McLoughlin

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Publisher Pagina Förlags AB
Language English
Book type Paperback
Utgiven 2007-01-26
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Pages 368
ISBN 9780470059869
Kategori(er) Business, Economics & Management
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Description

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
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