This is a modern classic revised and updated: How the age-old art of storytelling can transform the way we communicate - and the way we do business? In "The Story Factor", Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables and parables from around the world, illustrate how story can be used to persuade, motivate and inspire in ways that cold facts, bullet points and directives can't. These stories combined with practical storytelling techniques show anyone how to become a more effective communicator. From 'who I am' to 'I-know-what-you're-thinking', Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. Through the words, gestures, tone and rhythm of story you can captivate any audience simultaneously construct a believable picture for your ideas and goals. In this hyper-competitive, techno-centric and results-oriented environment, it is easy to forget that all organizations are social systems and that work is personal.Learning to tap into the personal element through story gives you a key to the social system. Alignment improves, problems get solved, group decisions are easier to make, and trust develops in ways and in places you might never think possible.