Brand Culture | 1st edition

by Miriam Salzer-Mörling and Jonathan Schroeder

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Publisher	Taylor & Francis Ltd
Language	Swedish
Book type	Paperback
Utgiven	2005-11-24
Edition	1
Pages	240
ISBN	9780415355995
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Description

This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noel Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them. (Bookdata)

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