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The Art of Immersion | 10th edition

by Frank Rose

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Publisher W. W. Norton & Co.
Language English
Book type Paperback
Utgiven 2012-03-05
Edition 10
Pages 354
ISBN 9780393341256
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Description

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
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