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The Business of Opera | 1st edition

by Professor Derek B. Scott and Anastasia Belina-Johnson

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Publisher Taylor & Francis Ltd
Language English
Book type Paperback
Utgiven 2020-06-30
Edition 1
Pages 234
ISBN 9780367597122
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Description

The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
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