Custom Search - Discover More: : A Complete Guide to Google Programmable Search Engines | 1st edition

by Irina Shamaeva and David Michael Galley

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Publisher	Taylor & Francis Ltd
Language	English
Book type	Hardcover
Utgiven	2021-04-13
Edition	1
More editions	2021/1
Pages	152
ISBN	9780367569686
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Description

Google's Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases! While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one). Even less info is available on the "structured" operators that allow for filtered search. The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people include PSEs their work. Key Features: A detailed intro on creating PSEs, including info absent in Google's help A "hack" on creating PSEs that look for profiles in seconds Introduction to advanced PSE-only search operators allowing to perform filtered searches of parts of the web A "hack" on expanding Google's search limits to 500 terms Use cases, examples, and approaches that would be educational for those doing online research. The book is going to be interesting for researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and sourcers, to name a few categories, and to the general public interested in how to search better.

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