This book traces the turbulent history of queer visibility in the Irish media to explore the processes by which a regionally based media system shaped queer identities within a highly conservative and religious population. The book details the emergence of an LGBTQ rights movement in Ireland and charts how this burgeoning movement utilized the media for the liberatory potential of advancing LGBTQ rights. However, mainstream media institutions also exploited queer identities for economic purposes; which, coupled with the eruption of the AIDS pandemic in the 1980s, disrupted the mainstreaming goals of queer visibility. Drawing on industrial, societal and production culture determinants, the author identifies the shifting contours of queer visibility in the Irish media, uncovering the longstanding relationship between LGBTQ organizing and the Irish media. This book is suitable for students and scholars in Gender Studies, Media Studies, Cultural Studies and LGBTQ Studies.