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Designing and Delivering Superior Customer Value : Concepts, Cases, and Applications | 1st edition

by Stuart Weinstein and William C. Johnson

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Publisher Taylor & Francis Ltd
Language English
Book type Paperback
Utgiven 2020-11-23
Edition 1
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Pages 388
ISBN 9780367230197
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Description

First Published in 1999: This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
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