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MKTG (with MindTap, 1 term Printed Access Card) | 13th edition

by Joe Hair and Charles Lamb

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Publisher Cengage Learning
Language English
Book type Other
Utgiven 2020-05-19
Edition 13
More editions 2018/12
ISBN 9780357127803
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Description

Learn Marketing YOUR Way with MKTG and MindTap! MKTG’s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize.
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