Everything you need to know about new media in one accessible, easy to navigate volume!From facebook to the iphone, from youtube to wikipedia, from grand theft auto to second life - this book explores new medias most important issues and debates in an accessible and engaging text for newcomers to the field. with technological change continuing to unfold at an incredible rate, Digital Cultures rounds-up major events in the medias recent past to help develop a clear understanding of the theoretical and practical debates that surround this emerging discipline. It addresses issues such as: What is new media? How is new media changing our lives? Is new media having a positive or negative effect on culture and human communication?Each chapter contains case studies which provide an interesting and lively balance between the well-trodden and the newly emerging themes in the field. topics covered include digital television, digital cinema, gaming, digital democracy, mobile phones, the world wide web, digital news, online social networking, music and multimedia, virtual communities and the digital divide. digital cultures is an essential introductory guide for all media and communication studies students, as well as those with a general interest in new media and its impact on the world around us. (McGraw-Hill)