Content Strategy for the Web | 2nd edition

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Language	English
Book type	Paperback
Utgiven	2012-02-01
Edition	2
More editions
Pages	216
ISBN	9780321808301
Kategori(er)	Computer science & IT

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Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnt help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youre not sure where to start. How can you realize the value of content while planning for its long-term success?For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategyWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. (Computer Bookshops Limited)

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