| Publisher | Pearson Education |
| Language | English |
| Book type | Paperback |
| Utgiven | 2013-03-21 |
| Edition | 15 |
| More editions | 2001/3, 2009/13, 2015/16, 2017/17 |
| Pages | 720 |
| ISBN | 9780273786993 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
Learn how to create value and gain loyal customers.
Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
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