Digital Business and E-Commerce Management | 6th edition

by Dave Chaffey

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Publisher	Pearson Education
Language	English
Book type	Paperback
Utgiven	2014-08-29
Edition	6
More editions	2019/7
Pages	712
ISBN	9780273786542
Kategori(er)	Business, Economics & Management ↳ Management & Organisation

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Description

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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