by Gary Armstrong, John Saunders and Philip Kotler
Publisher | Pearson Education |
Language | English |
Book type | Paperback |
Utgiven | 2004-11-30 |
Edition | 4 |
More editions | 2008/5, 1996/1, 2013/6, 2016/7 |
Pages | 992 |
ISBN | 9780273684565 |
Kategori(er) |
Business, Economics & Management ↳ Marketing |
Principles of Marketing takes a practical, managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. (Bookdata)
So far, we have reused
2
3
3
5
9
3
0
books.
Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.
This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.
Subscribe to receive our best student tips, offers and promotions.
Read more about how we handle personal data in our privacy policy.
Sök efter bokens streckkod/isbn.