E-Business | 2nd edition

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Publisher	Macmillan Distribution
Language	English
Book type	Paperback
Utgiven	2012-11-23
Edition	2
More editions	2004/1
Pages	464
ISBN	9780230304567
Kategori(er)	Business, Economics & Management

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Used within following courses

TIG098

Description

The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points. New to this edition: - Revised structure which builds a conception of eBusiness from first principles - Integrated chapter case studies and revised free-standing international case studies - Coverage of new topics including mobile commerce, electronic government and cloud computing - Increased range of learning material in each chapter as well as fully updated online resources eBusiness is an ideal text for undergraduate, postgraduate and MBA students of e-business. (Bookdata)

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