by Nick Wilkinson and Matthias Klaes
| Publisher | Macmillan Distribution |
| Language | English |
| Book type | Paperback |
| Utgiven | 2012-04-10 |
| Edition | 2 |
| More editions | |
| Pages | 574 |
| ISBN | 9780230291461 |
| Kategori(er) |
Business, Economics & Management ↳ Economics (general) |
An Introduction to Behavioral Economics offers a comprehensive, rigorous, and up-to-date introduction to what is one of the most rapidly advancing areas in economics today. It considers the debates in this exciting field through a cross-disciplinary approach that incorporates insights from economics and other social sciences, as well as evolutionary biology and neuroscience. This edition features: * two new chapters, Chapter 2 on methodology and Chapter 4 on beliefs, heuristics and biases * fully revised content, including expanded material on neuroeconomics, rationality, and behavioral game theory * a large number of real-life case studies and examples, as well as review questions
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