| Publisher | Oxford University Press |
| Language | English |
| Book type | Hardcover |
| Utgiven | 2013-05-30 |
| More editions | 2014/0, 2022/2 |
| Pages | 256 |
| ISBN | 9780199660940 |
| Kategori(er) |
The book views the contemporary economy as an economy of persuasion, where firms and institutions assign resources to rhetoric, image, and reputation rather than production of goods and services. It examines critically phenomena such as the knowledge society, consumption, higher education, organizational change, professionalization, and leadership. (Oxford)
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