by Nick Ellis
| Publisher | Oxford University Press |
| Language | English |
| Book type | Paperback |
| Utgiven | 2010-11-25 |
| Edition | 1 |
| Pages | 384 |
| ISBN | 9780199551682 |
| Kategori(er) |
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations. (Oxford)
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