by Larry Percy and Richard Elliott
| Language | English |
| Book type | Paperback |
| Utgiven | 2005-08-01 |
| Edition | 2 |
| More editions | |
| Pages | 335 |
| ISBN | 9780199274895 |
| Kategori(er) |
Business, Economics & Management ↳ Management & Organisation |
Dealing with advertising from a strategic rather than simply a descriptive standpoint, this updated edition looks first at what advertising is meant to do, and then goes on to analyse what constitutes effective advertising and promotion.
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