| Publisher | Oxford University Press |
| Language | English |
| Book type | Paperback |
| Utgiven | 2015-08-11 |
| Edition | 3 |
| More editions | 2006/0, 2011/2, 2011/2 |
| Pages | 346 |
| ISBN | 9780198704201 |
| Kategori(er) |
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers. (Oxford)
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