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The expressive Organization | 1st edition

by Majken Schultz

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Publisher Pearson Education
Language English
Book type Paperback
Utgiven 2000-08-17
Edition 1
Pages 320
ISBN 9780198297796
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Description

This book challenges current beliefs about organizational identity, reputation, and branding. A highly-talented and diverse team of contributors reveals a wealth of new ideas for discovering the answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? This multi-disciplinarytext will have broad appeal for both students and practitioners alike. (Oxford)
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