Search

The Advertising Effect: How to Change Behaviour

by Adam (chief Strategy Officer Ferrier

Buy used book

Buy new book

Fakta

Publisher Förlagssystem bokimporten
Language English
Book type Paperback
Utgiven 2014-05-28
Pages 240
ISBN 9780195593921
Kategori(er)
Add to cart

Used within following courses

Description

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Read more
,

So far, we have reused

 2 

 5 

 0 

 5 

 6 

 3 

 1 

books.

Trustpilot

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Subscribe to our newsletter

Subscribe to receive our best student tips, offers and promotions.

Read more about how we handle personal data in our privacy policy.

Looking for stationaries?

Go to Stationaries 👉
Searching...
Stäng