| Language | English |
| Book type | Paperback |
| Utgiven | 2004-12-01 |
| Edition | 4 |
| Pages | 624 |
| ISBN | 9780131449688 |
| Kategori(er) |
Business, Economics & Management ↳ Marketing |
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.
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