Search

Marketing of high-technology products and innovations | 3rd edition

by Jakki J Mohr

Buy used book

Buy new book

  • Not in stock

Fakta

Publisher Pearson Education
Language Swedish
Book type Paperback
Utgiven 2009-01-30
Edition 3
More editions
Pages 576
ISBN 9780131364912
Kategori(er) Business, Economics & Management
 ↳ Marketing
Add to cart

Description

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products.  Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.  (Pearson)
Read more
,

So far, we have reused

 2 

 4 

 9 

 7 

 6 

 3 

 3 

books.

Trustpilot

Sweden's friendliest and environmental friendliest bookshop with the lowest priced textbooks.

This is our ambition, and we do what it takes to get there. We are here to help students to save and earn money on their textbooks while we at the same time save the environment. We were started in 2005 by two students and have since strived to constantly make it easier to buy and sell used textbooks for as many as possible.

Subscribe to our newsletter

Subscribe to receive our best student tips, offers and promotions.

Read more about how we handle personal data in our privacy policy.

Looking for stationaries?

Go to Stationaries 👉
Searching...
Stäng