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Marketing Ethics | 1st edition

by Patrick E. Murphy and Gene R. Laczniak

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Language English
Book type Paperback
Utgiven 2005-02-01
Edition 1
Pages 192
ISBN 9780131330887
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Description

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.

Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

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